Corporate: Gap 1997 We had this concept for the site branding: Common Threads. Common because this was the shared internal site for all Gap brands. Threads is the hipster slang for clothes. While the idea was initially received quite well, in the end, the client's project manager couldn't sell it to her masses. <sigh> Ah well. Back to GapWeb . . .

We even had the rave version ready . . .

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